Beauty Brand Positioning Mini Workbook
A practical mini workbook to help you get clearer on who your beauty brand is for, what makes it different, and why customers should choose it.
You have an idea for a beauty brand, or perhaps you’ve already launched but explaining what makes it different still feels harder than it should.
This mini workbook is a space to step back and get clearer on your brand’s positioning: who you’re here for, the value you offer, and what gives someone a reason to choose you.
Whether you’re working through a new brand concept or giving an existing brand a refresh, use this as a starting point. You don’t need perfectly polished answers, just somewhere to put your thinking and question your assumptions.
Grab a notebook or copy the prompts into a document, and work through them at your own pace.
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