Beauty Brand Positioning Mini Workbook
A practical mini workbook to help you get clearer on who your beauty brand is for, what makes it different, and why customers should choose it.
Mel Jenkinson
Beauty Brand Strategist
Think Beyond the Product
What if the next opportunity for beauty brands isn’t another product? Drawing on Mintel’s 2027 predictions, I explore what it means to think beyond what you sell and why becoming more useful doesn’t necessarily mean launching more.
Brand Purpose
What Makes a Beauty Brand Worth Creating?
I explore what it means to bring something meaningful to the industry, and why a brand needs a reason to exist beyond having something to sell.